How does insulin work? Note: The below is purely for a metaphorical example. The complexities of what insulin does is wonderfully huge. I just want to keep our focus on how we can use it to benefit transforming our body, in the simplest terms. Think Of Insulin As A...
A. Don’t think of it just as going outside and doing 10,000 steps. Ultimately it means always having very active NEAT – None Exercise Activity Thermogenesis. A long fancy word for the movement you do outside of exercise. Or as I like to think of it, constantly...
Q: "I’ve heard many different ‘facts’ about how much protein you SHOULD eat. And how much fat you should or shouldn’t eat. How do I know this is right?" A: Proteins are by far the most important macro as they are needed to preserve muscle mass when dieting, and build...
It’s time to look at our nutrition more scientifically and effectively to take our results to the next level. After all, you can’t out-train a bad diet. There’s one thing I’d like you to take note of and remember as a fact: Eating a large amount of fat and carb...
I've split this article into two: 1. How To Use Carb Cycling To Build Muscle: Reset Phase 2. How To Use Carb Cycling To Build Muscle: Growth Phase (This article) I suggest starting with the RESET PHASE article first. As this will give you a better understanding of the...
As we covered in this post, counting your calories isn't essential. However, if you want to take things to the next level, it is. Let's go over the 3 steps to calculate your foundational macro (protein, fats and carbs) intake. Which make up your total daily calorie...
Tracking your calorie intake (macros) isn’t absolutely essential, if you follow the Evergreen Nutrition Framework Advice that you can find within the nutrition posts here. You will still see results and feel the benefits without ever tracking your...
How my clients and I prioritise nutrition to build lean muscle and lose fat. It's real easy to get caught up in all the surface level nutrition 'stuff': Count calories bulk shred take supps etc etc From my experience, it's irrelevant unless your body is optimised....
The better our bodies sensitivity to insulin, the easier fat burning and building quality, healthy muscle, becomes. Poor insulin sensitivity is the unknown downfall to many peoples fitness goals. When we eat, insulin is realised to shuttle the nutrient from...
I've split this article into two: 1. How To Use Carb Cycling To Build Muscle: Reset Phase (this article) 2. How To Use Carb Cycling To Build Muscle: Growth Phase I suggest starting with the RESET PHASE article (this one) first. As this will give you a better...
There is ONE VITAL ELEMENT we need to incorporate daily into our schedule when looking to lose fat. This vital element has THE BIGGEST IMPACT on fat loss. That is… “Walking EVERY SINGLE DAY to get steps in.” If you’re not willing to commit and hit your steps daily,...
We tend to be myopic, even short-sighted, when it comes to nutrition for transforming our body and fitness ability. At times we have an affinity for instant gratification instead of long term delayed rewards. I hold my hand firmly up sky high and say that I have been...
Why can’t I just stay in a prolonged bulking phase FOREVER to build muscle? To answer that, we need to start with understanding the main muscle building hormone... Insulin. Insulin is perhaps the most anabolic hormone in the body. Anabolic means growth, and catabolic...
First, let’s address the number 1 reason why people tend to re-bound/yo-yo back to where they were when doing a diet. We’ll give the benefit of the doubt that they have ticked all the healthy eating boxes, exercising well and eating less. Yet after so long they end up...
Often someone who has been frustrated for a long time with a lack of fitness progress in transforming their body can be elated by simply tweaking or improving one of these 3 areas. The 3 foundational pillars to a healthy body and mind are: SLEEP STRESS GUT HEALTH No...
Do you need to eat a lot of food (bulking) to build muscle, yes. However, having just that singular focus (bulking) will inevitably only lead to one thing, fat gain. Here's why and how to bulk without gaining fat, only muscle... Gaining Muscle mass Have you ever eaten...
Our goal in a diet (an approach to lose fat) is to Preserve our hard-earned lean muscle mass whilst shredding fat and improving insulin sensitivity. The best way to accomplish this is to reduce carbohydrates and optimise your calorie intake so it's either at...
Too many times people jump from diet fad to diet fad. Or change their nutrition because they’re jumping from fitness goal to fitness goal. It inevitably leads to just spinning wheels, frustration and a big lack of motivation and consistency. You can’t out-train a bad...
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Hello, my friend... I spent 8+ years as a personal trainer hating the ego-driven gym culture. Every day I saw busy professionals like you struggle to make sessions, feel intimidated by the environment and regard the gym as a chore. Because of this, their results were limited. But they believed there was no other way. So in 2016, I setup Fitness Freedom Athletes. To teach you how to build lean muscle, shed fat, and transform your body using more accessible methods: TRX suspension trainer, resistance band, and simple nutrition optimisation... from home. I call it Fitness Freedom.
Take 'The Quiz' and in 60 seconds I'll help you find out...
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First up, welcome! Out of all the millions of websites out there thank you for visiting this one. Secondly, your interest and motivation will change your life. It did for me and thousands of fitness freedom athletes in our community of all ages.
The best place to start would be with the Beginner Total Body Transformation Program. It’s the most popular Program and will teach you the effective muscle-centric technique to transform your body and begin your life-changing journey.
If you’re seeking a resistance band Program, get stuck into the Band Muscle Pump Program which is for beginners/intermediates to learn the band muscle-centric technique and transform their body with just one resistance band.
Yes absolutely, I have The Fitness Freedom Suspension Trainer & Resistance Band Programs for all levels and fitness goals. They will teach you the effective 'Muscle-Centric Technique' that will transform your body! And cover everything from nutrition to mindset and performance execution.
PLUS, once you become a Fitness Freedom Athlete, you'll get access to a tun of member only resources and bonuses within the Fitness Freedom Athletes platform.
I got you covered for every challenge and every goal.
If you’re a busy work driven professional over 40 struggling with your weight and low body confidence, I can help you lose 10% body fat, build lean muscle, and transform your body in 12-weeks from home. I personalise and simplify everything, you just follow the plan.
BUT I only take 3 clients at a time who are the right fit. You can learn my processa nd boom a free consultation call here...
I guess at first, you shouldn’t. Trust is built and earned over time. Check out my reviews and success stories so you can get a better understanding of what I am about and who I help.
Or stalk me on social so you can see that this is my passion and mission in life:
I am mainly based in London, UK. But I love travelling, specifically backpacking our beautiful world and experiencing other cultures... So most likely I may be based on the side of a mountain or little beach hut. Perhaps I’ll even meet you in person at some point… That would be just awesome!
Use this contact form to send me a message and tell me what's going on with you and your health and fitness goal. After reviewing your message, I'll personally write you back with some helpful advice and suggestions. I respond within 24-hours Monday – Friday.
For anything else, drop me an email - adam@fitnessfreedomathletes.com
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