What if just 7 TRX exercises could completely reshape your body? Research shows there are 7 neglected muscles statistically found on general fitness enthusiasts. But developing these muscles creates a physique that's balanced, strong, and looks impressive from every...
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Hello, my friend... I help busy professionals build lean muscle & transform their bodies using just a suspension trainer & simple nutrition optimisation...
I call it Fitness Freedom!
I spent 8+ years as a personal trainer hating the ego-driven gym culture. Every day I saw busy professionals struggle to make sessions, feel intimidated by the environment, and regard the gym as a chore NOT enjoyment. Because of this, their results were limited. But they believed there was no other way.
So in 2016, I setup Fitness Freedom Athletes. To date, Fitness Freedom Athletes has helped over 8000+ busy professionals transform their bodies (and lives!).
Turn basic straps into your most powerful lean muscle-building tool! Just tell me where to send it...
First up, welcome! Out of all the millions of websites out there thank you for visiting this one. Secondly, your interest and motivation will change your life. It did for me and thousands of fitness freedom athletes in our community of all ages. If you have a suspension trainer (like a TRX)...
The best place to start would be with the Beginner Suspension Trainer Total Body Transformation Program. It’s the most popular Program and will teach you the effective muscle-centric technique to transform your body and begin your life-changing journey.
If you’re seeking a resistance band Program, get stuck into the Band Muscle Pump Program which is for beginners/intermediates to learn the band muscle-centric technique and transform their body with just one resistance band.
Maybe you’ve tried suspension training before and it didn’t work, so you wonder how is this different?
Here’s the truth: You didn’t fail. The technique failed you.
Richard is 50 years old. He’d tried everything for his knee mobility problems. When he started my program, he told me: “I was skeptical because I’d tried suspension trainers before with no results.”
But here’s what changed everything… Richard learned Muscle-Centric Technique instead of the mindless “movement-centric” stuff he’d been doing from YouTube videos.
The difference – Instead of multiple muscles sharing the load (which creates zero growth stimulus), he learned to isolate individual muscles.
The result? In his own words: “I have dropped 12 lbs and gained 90% of my mobility back. The strength I have gained has helped significantly.”
Yes, you may have tried suspension training before. But you’ve never tried my suspension training technique. The one that actually builds lean muscle and transforms bodies.
The reframe: Your previous “failure” actually proves you need the RIGHT technique, not the RIGHT equipment.
Yes absolutely, I have The Fitness Freedom Suspension Trainer & Resistance Band Programs for all levels and fitness goals. They will teach you the effective 'Muscle-Centric Technique' that will transform your body! And cover everything from nutrition to mindset and performance execution.
PLUS, once you become a Fitness Freedom Athlete, you'll get access to a tun of member only resources and bonuses within the Fitness Freedom Athletes platform.
I got you covered for every challenge and every goal.
Plot twist: Being out of shape is your biggest advantage.
Joe said it perfectly: “Outstanding program. It is perfectly paced for true beginners who are looking for a way to start getting fit with a program that pushes you, but doesn’t ask too much too soon.”
The Programs have two phases specifically designed for this:
Phase 1 (4 weeks): Technique mastery and building your foundation Phase 2 (4 weeks): Transformation and strength building
Matt started overweight and out of shape. Result? “Lost 40+Lbs, getting lean, and showing great definition!”
Ben, another beginner, said: “I’ve been delighted with the Program…. thoughtful and well-rounded!”
The reframe: Starting “out of shape” means you’ll see the most dramatic transformation.
I guess at first, you shouldn’t. Trust is built and earned over time. Check out my reviews and success stories so you can get a better understanding of what I am about and who I help.
Or stalk me on social so you can see that this is my passion and mission in life:
I am mainly based in London, UK. But I love travelling, specifically backpacking our beautiful world and experiencing other cultures... So most likely I may be based on the side of a mountain or little beach hut. Perhaps I’ll even meet you in person at some point… That would be just awesome!
If you're unsure about how to get started, use this contact form to send me a message and tell me what's going on with you and your health and fitness goal and I'll point you in the right direction...
Take the 30-second Body Transformation Quiz to get the exact lean muscle-building Program for your level...
Copyright © 2025 Fitness Freedom Athletes. All Rights Reserved.
The boring but necessary disclaimer: Adam Atkinson Founder of Fitness Freedom Athletes is not a doctor or registered dietitian. The contents of this website and its Programs should not be taken as medical advice. They are not intended to diagnose, treat, cure, or prevent any health problem – nor are they intended to replace the advice of a physician. Always consult your physician or qualified health professional on any matters regarding your health. Use of the information in this website and Programs is strictly at your own risk. Adam Atkinson will not assume any liability for any direct or indirect losses or damages that may result including, but not limited to, economic loss, injury, illness or death. All documents included or exchanged between Adam Atkinson and the Client are the intellectual property of Adam Atkinson and Fitness Freedom Athletes and are not to be copied, sold, published, posted, or redistributed either in part or in full without Adam Atkinson’s written consent. All violations will be prosecuted to the fullest extent of the law.