A client once said to me: "I've tried EVERYTHING to shift the belly fat. Keto worked for a bit, then I plateaued. Carnivore gave me results but I couldn't stick with it. What's wrong with me?" Nothing's wrong with you. The problem is the fitness industry wants to make...
Couple of years ago I was constantly battling terrible gas. I mean REALLY bad! I was eating "clean" and "healthy" focusing on the "good foods" and avoiding the "bad foods"… But something wasn't right. It would keep me up at night. My better half too! :/ It was driving...
Ever feel confused about whether you actually need to count calories to lose weight and transform your body? I get it. The fitness world is full of conflicting advice... "You MUST track every morsel that passes your lips to lose weight!" "Just eat clean foods and the...
What's the BIG difference between people struggling to lose belly fat vs. those who shed it almost effortlessly? It all comes down to one thing: metabolic flexibility. Let me explain… Most folks who want to lose belly fat, immediately slash their calories. They...
"Should I eat or have a shake before a workout?" It's a great question, but one that I think is way overcomplicated. Trust me, I've been there. Back in my university rugby days, I was the "supplement king"… I would try every pre-workout powder and pill out there,...
This is Andy, and he lost 42 lbs in 12 weeks without starvation, cardio, or giving up carbs. He did it all from home without using a gym... He went from feeling tired, sluggish, depressed and in his own words “like he was killing himself slowly.” To waking up at...
In this recent post, I told you about my client, David. He lost 28lbs, built lean muscle, and transformed his body in 12 weeks from home. The 1st secret behind his success was learning 'Muscle-Centric' suspension trainer technique. Did you guess David’s 2nd secret? It...
Check this out. It’s from David, a Senior Executive… (He kindly let me share his photo) "Hey I'm David. Coach Adam's help with transforming my body has completely changed my life and that of my family's. Before I reached out to Adam, I had struggled with my weight for...
Ever said to yourself, "I want to try and lose 10lbs of belly fat by summer?" (which is normally 4-6 months away) Slow and steady fat loss is fine if you're happy to do it over 6 months to a year. But it can be a lot quicker and easier....
If you’ve ever dieted hard to lose stubborn belly fat, only to pile it back on a month later, you’re not alone. Many fitness enthusiasts rely on ‘quick fix methods’ or just wing it. The results are wasted time and energy. The consequences? Muscle loss Screwed hormones...
If you’ve ever dieted hard to lose belly fat, only to pile it back on a month later, you’re not alone. Many fitness enthusiasts rely on ‘quick fix methods’ or just wing it. The results are wasted time and energy. The consequences? Muscle loss Screwed hormones Binging...
This awesome Cuban grandma let me workout in her garden... then joined in! It was 9 years ago and I was travelling Central America with my trusty steed, a suspension trainer. I stayed in Vinales, Cuba and rented a room from this wonderful lady. She became fascinated...
I hate supplements that promise the body and health of a Greek god They make you believe you can hack your way to health and longevity using them. When you're leading a busy and stressful life, the 'hack appeal' is strong. A friend asked me if I thought a $149...
One way to STOP gaining stubborn belly fat is to cut out beers, takeaways, and snacking. That’s obvious. But what if you wanted to LOSE your stubborn belly fat?... It will take months and months, maybe a year, avoiding the foods you like to finally see a difference....
Check this out. It’s from Andy, a Managing Consultant… (He kindly let me share his photos too) "Hey, my name is Andy. Adam's help with transforming my body has completely changed my life and that of my family. Before I reached out to Adam, I suffered a heart attack...
Imagine the food you eat is like petrol for a car engine. And your body is a worn-out car engine. Do you keep trying different types of petrol hoping it will perform better? I hope not. You fix the engine first, so it can use the petrol effectively. Your body is the...
Whether you're using a suspension trainer, resistance band, or your body weight to gain muscle at home These techniques, principles, and nutrition tips will help you transform your body quicker and more effectively... Don’t have time to read the post in full? Then...
If you've been following these posts for a while, you at least get the power of combining: 'Muscle-Centric Suspension Trainer Technique'... With a diet that focuses on improving your metabolic flexibility. You know my story and how this approach changed my life. But...
If you're struggling to lose your stubborn belly fat without a gym, you're not alone. Most people rely on clickbait plans that focus on surface level ‘solutions’: Cleanses Fat-Free Zero-Carbs Slim Shakes Or just try and wing it themselves after searching YouTube. The...
Do you make these belly fat loss mistakes? They're common. I see smart professionals making them all the time. And they're sabotaging your fat loss goal... 1. Following Fat Free Diets Healthy fats increase your cholesterol (the good kind). Cholesterol is essential for...
First, let’s address the number 1 reason why people tend to re-bound/yo-yo back to where they were when doing a diet. We’ll give the benefit of the doubt that they have ticked all the healthy eating boxes, exercising well and eating less. Yet after so long they end up...
Downloaded 70,000+ times! Just tell me where to send it:
Hello, my friend... I help busy professionals build lean muscle & transform their bodies using just a suspension trainer & simple nutrition optimisation...
I call it Fitness Freedom!
I spent 8+ years as a personal trainer hating the ego-driven gym culture. Every day I saw busy professionals struggle to make sessions, feel intimidated by the environment, and regard the gym as a chore NOT enjoyment. Because of this, their results were limited. But they believed there was no other way.
So in 2016, I setup Fitness Freedom Athletes. To date, Fitness Freedom Athletes has helped over 8000+ busy professionals transform their bodies (and lives!).
Turn basic straps into your most powerful lean muscle-building tool! Just tell me where to send it...
First up, welcome! Out of all the millions of websites out there thank you for visiting this one. Secondly, your interest and motivation will change your life. It did for me and thousands of fitness freedom athletes in our community of all ages. If you have a suspension trainer (like a TRX)...
The best place to start would be with the Beginner Suspension Trainer Total Body Transformation Program. It’s the most popular Program and will teach you the effective muscle-centric technique to transform your body and begin your life-changing journey.
If you’re seeking a resistance band Program, get stuck into the Band Muscle Pump Program which is for beginners/intermediates to learn the band muscle-centric technique and transform their body with just one resistance band.
Maybe you’ve tried suspension training before and it didn’t work, so you wonder how is this different?
Here’s the truth: You didn’t fail. The technique failed you.
Richard is 50 years old. He’d tried everything for his knee mobility problems. When he started my program, he told me: “I was skeptical because I’d tried suspension trainers before with no results.”
But here’s what changed everything… Richard learned Muscle-Centric Technique instead of the mindless “movement-centric” stuff he’d been doing from YouTube videos.
The difference – Instead of multiple muscles sharing the load (which creates zero growth stimulus), he learned to isolate individual muscles.
The result? In his own words: “I have dropped 12 lbs and gained 90% of my mobility back. The strength I have gained has helped significantly.”
Yes, you may have tried suspension training before. But you’ve never tried my suspension training technique. The one that actually builds lean muscle and transforms bodies.
The reframe: Your previous “failure” actually proves you need the RIGHT technique, not the RIGHT equipment.
Yes absolutely, I have The Fitness Freedom Suspension Trainer & Resistance Band Programs for all levels and fitness goals. They will teach you the effective 'Muscle-Centric Technique' that will transform your body! And cover everything from nutrition to mindset and performance execution.
PLUS, once you become a Fitness Freedom Athlete, you'll get access to a tun of member only resources and bonuses within the Fitness Freedom Athletes platform.
I got you covered for every challenge and every goal.
Plot twist: Being out of shape is your biggest advantage.
Joe said it perfectly: “Outstanding program. It is perfectly paced for true beginners who are looking for a way to start getting fit with a program that pushes you, but doesn’t ask too much too soon.”
The Programs have two phases specifically designed for this:
Phase 1 (4 weeks): Technique mastery and building your foundation Phase 2 (4 weeks): Transformation and strength building
Matt started overweight and out of shape. Result? “Lost 40+Lbs, getting lean, and showing great definition!”
Ben, another beginner, said: “I’ve been delighted with the Program…. thoughtful and well-rounded!”
The reframe: Starting “out of shape” means you’ll see the most dramatic transformation.
I guess at first, you shouldn’t. Trust is built and earned over time. Check out my reviews and success stories so you can get a better understanding of what I am about and who I help.
Or stalk me on social so you can see that this is my passion and mission in life:
I am mainly based in London, UK. But I love travelling, specifically backpacking our beautiful world and experiencing other cultures... So most likely I may be based on the side of a mountain or little beach hut. Perhaps I’ll even meet you in person at some point… That would be just awesome!
Use this contact form to send me a message and tell me what's going on with you and your health and fitness goal. After reviewing your message, I'll personally write you back with some helpful advice and suggestions. I respond within 24-hours Monday – Friday.
Take the 30-second Body Transform Quiz to get the exact program for your level and goals...
Copyright © 2025 Fitness Freedom Athletes. All Rights Reserved.
The boring but necessary disclaimer: Adam Atkinson Founder of Fitness Freedom Athletes is not a doctor or registered dietitian. The contents of this website and its Programs should not be taken as medical advice. They are not intended to diagnose, treat, cure, or prevent any health problem – nor are they intended to replace the advice of a physician. Always consult your physician or qualified health professional on any matters regarding your health. Use of the information in this website and Programs is strictly at your own risk. Adam Atkinson will not assume any liability for any direct or indirect losses or damages that may result including, but not limited to, economic loss, injury, illness or death. All documents included or exchanged between Adam Atkinson and the Client are the intellectual property of Adam Atkinson and Fitness Freedom Athletes and are not to be copied, sold, published, posted, or redistributed either in part or in full without Adam Atkinson’s written consent. All violations will be prosecuted to the fullest extent of the law.