Do you believe that after 50, building muscle is either impossible or requires a gym full of weights? Let me tell you, both are BS. When you're older, you're busier and have more life commitments. Sacrificing precious family and work time for a gym isn't always...
Nutrition
How To Eat To Get Lean – Complete Meal Plan
9 Oct 24 | Living Lean & Healthy
It’s time to look at your nutrition more scientifically and effectively to build a lean and healthy body long term. After all, you can’t out-exercise a bad diet. This Evergreen Nutrition Framework that I'm about to take you through, is the same one I use along...
How to Lose Belly Fat – Naturally and For Good
8 Oct 24 | Fat Loss
This is Andy, and he lost 42 lbs in 12 weeks without starvation, cardio, or giving up carbs. He did it all from home without using a gym... He went from feeling tired, sluggish, depressed and in his own words “like he was killing himself slowly.” To waking up at...
My Nutrition Secret to Build Muscle
27 Sep 24 | Building Muscle
If you're struggling to build muscle EVEN though you're working out a lot... It's because your nutrition approach is wrong. Even as a professional fitness coach, I failed for years at first. Many people turn to supplements or constant bulking. The result is normally a...
3 Simple Hacks to Boost Body, Muscle, & Mind For Health And Longevity
27 Sep 24 | Fitness Performance, Living Lean & Healthy, Mindset & Mental Well-Being, TRX Suspension Training
I was reading a book to my son yesterday, 'Peace At Last' by Jill Murphy. It's about a daddy bear who ends up tired and worn out. Which isn't too far off how my 1-1 coaching clients feel when they first reach out. It got me thinking about the 3 areas I change to boost...
Adopt These 5 Healthier Habits for Longevity
24 Sep 24 | Fitness Performance, Living Lean & Healthy
It's tough to balance the demands of work and family life with a commitment to your health. But, implementing key habits can significantly affect your body and mind, especially as you age. Here are 5 healthier lifestyle habits my clients do to support their goals for...
When My Mum Got Sick From Diabetes (The Fix)
13 Sep 24 | Living Lean & Healthy
A couple of years ago my mum didn't seem well. Normally energetic, she became constantly fatigued. Her skin looked pale and she lost her upbeat mojo. She brought me up on her own. We're close. When she's not well I go into 'over protection mode'. At the time she'd...
My First Lean & Sculpted Body TRX Transformation
30 Aug 24 | Living Lean & Healthy
Every suspension training resource out there focuses on cardio style workouts. Known as 'Movement-Centric Technique'. Fine for working up a bit of a sweat, but USELESS for building lean muscle and transforming your body. When I first started using a suspension...
David’s Nutrition Approach For Losing 28lbs From Home
30 Aug 24 | Fat Loss, Living Lean & Healthy
In this recent post, I told you about my client, David. He lost 28lbs, built lean muscle, and transformed his body in 12 weeks from home. The 1st secret behind his success was learning 'Muscle-Centric' suspension trainer technique. Did you guess David’s 2nd secret? It...
How David lost 28lbs in 12-Weeks From Home
30 Aug 24 | Fat Loss
Check this out. It’s from David, a Senior Executive… (He kindly let me share his photo) "Hey I'm David. Coach Adam's help with transforming my body has completely changed my life and that of my family's. Before I reached out to Adam, I had struggled with my weight for...
Raw TRUTH About Fasting to Lose Weight
30 Aug 24 | Living Lean & Healthy
I LOVE fasting. I recently did a 62-hour one. Feeling lethargic, brain foggy, and not recovering from workouts well… It was time to reset. That's why I find them so good. After doing one, I feel like I've gained a new body. But the raw truth about using fasts to lose...
My Diet Approach To Build Lean Strength Sustainably
7 Aug 24 | Living Lean & Healthy
I always wanted to have a lean and sculpted body. But I used to be stuck in this yo-yo ing of trying to gain muscle, then trying to lose fat. I'd eat more to gain muscle… start gaining fat… panic… then starve myself to try and get rid of the fat. This lead to years of...
How David Lost 26Lbs Of Fat Using A TRX Suspension Trainer
23 Jul 24 | Fat Loss
Ever said to yourself, "I want to try and lose 10lbs of belly fat by summer?" (which is normally 4-6 months away) Slow and steady fat loss is fine if you're happy to do it over 6 months to a year. But it can be a lot quicker and easier....
This Simple ‘Morning Nutrition’ Boosts Longevity
17 Jul 24 | Living Lean & Healthy
What is the FIRST thing you do each day? Do you nail a coffee? Or hit the toast and jam? Maybe you grab an on-the-go bar as you rush out the door. If you’re doing any of the above, STOP it. Your first nutrition intake sets how you perform for the rest of your day....
How A Professional Fitness Coach Loses Belly fat
16 Jul 24 | Fat Loss
If you’ve ever dieted hard to lose stubborn belly fat, only to pile it back on a month later, you’re not alone. Many fitness enthusiasts rely on ‘quick fix methods’ or just wing it. The results are wasted time and energy. The consequences? Muscle loss Screwed hormones...
Losing Stubborn Belly Fat Let’s Talk About It…
9 Jul 24 | Fat Loss
If you’ve ever dieted hard to lose belly fat, only to pile it back on a month later, you’re not alone. Many fitness enthusiasts rely on ‘quick fix methods’ or just wing it. The results are wasted time and energy. The consequences? Muscle loss Screwed hormones Binging...
Cuban Grandma Built Muscle With a TRX
4 Jul 24 | Fat Loss
Around 8 years ago I was travelling Central America with my trusty steed…a suspension trainer. I stayed in Vinales, Cuba, for a couple of months and rented a room from a wonderful lady. She kindly let me workout in her garden with the suspension trainer. Now and then,...
Supplements Are a Waste Of Money
19 Jun 24 | Building Muscle, Fat Loss
I hate supplements that promise the body and health of a Greek god They make you believe you can hack your way to health and longevity using them. When you're leading a busy and stressful life, the 'hack appeal' is strong. A friend asked me if I thought a $149...
Contrarian Secrets for Belly Fat Loss
18 Jun 24 | Fat Loss
One way to STOP gaining stubborn belly fat is to cut out beers, takeaways, and snacking. That’s obvious. But what if you wanted to LOSE your stubborn belly fat?... It will take months and months, maybe a year, avoiding the foods you like to finally see a difference....
Your 3 Biggest Lean Muscle Building Mistakes
14 Jun 24 | Building Muscle
If you haven’t been through the "Suspension Trainer Muscle Builder Program" yet, I’ll bet you’re making at least one of these mistakes... www.FitnessFreedomAthletes.com/Muscle-Builder-Program You may be making all three if you’ve been listening to some of the...
The Science Backed Way To Lose Belly Fat
31 May 24 | Fat Loss
Check this out. It’s from Andy, a Managing Consultant… (He kindly let me share his photos too) "Hey, my name is Andy. Adam's help with transforming my body has completely changed my life and that of my family. Before I reached out to Adam, I suffered a heart attack...
Are Diet Shakes & Fat Loss Pills Worth Your Time?
29 May 24 | Fat Loss
Imagine the food you eat is like petrol for a car engine. And your body is a worn-out car engine. Do you keep trying different types of petrol hoping it will perform better? I hope not. You fix the engine first, so it can use the petrol effectively. Your body is the...
21 Tips on How to Build Muscle & Lose Fat Without a Gym
25 May 24 | Building Muscle, Fat Loss, Fitness Performance, Living Lean & Healthy
Whether you're using a suspension trainer, resistance band, or your body weight to gain muscle at home These techniques, principles, and nutrition tips will help you transform your body quicker and more effectively... #1 Slow Down For Faster Results The greatest...
Build Lean Muscle Without a Gym—Here’s How
23 May 24 | Building Muscle, Fitness Performance
Loads of questions have been coming in about how to build muscle and transform your body without relying on a gym. Today I decided to take some time out to answer them. Away we go... Question: Is it true you have to use dumbbells and a gym to build muscle? Answer: No,...
Shedding Fat & Building Muscle With TRX Suspension Training
22 May 24 | Fat Loss
If you've been following these posts for a while, you at least get the power of combining: 'Muscle-Centric Suspension Trainer Technique'... With a diet that focuses on improving your metabolic flexibility. You know my story and how this approach changed my life. But...
How to Lose Belly Fat Without a Gym – Fast & Naturally
21 May 24 | Fat Loss
If you're struggling to lose your stubborn belly fat without a gym, you're not alone. Most people rely on clickbait plans that focus on surface level ‘solutions’: Cleanses Fat-Free Zero-Carbs Slim Shakes Or just try and wing it themselves after searching YouTube. The...
My #2 Secrets to Build Muscle with a TRX
21 May 24 | Building Muscle, Fitness Performance
Are you struggling to see results with your suspension trainer workouts? Here’s the truth: the approach you’re following is the problem. Firstly, all those influencers, apps, and YouTube videos, are teaching you “Movement-Centric Technique” with a suspension trainer....
4 Mistakes Keeping Smart Professionals From Losing Belly Fat
8 Apr 24 | Fat Loss
Do you make these belly fat loss mistakes? They're common. I see smart professionals making them all the time. And they're sabotaging your fat loss goal... 1. Following Fat Free Diets Healthy fats increase your cholesterol (the good kind). Cholesterol is essential for...
Why Even Healthy Eaters Should Track Your Calories
18 Dec 23 | Living Lean & Healthy
Every single calorie affects our body differently. Calories from the yolk of an egg will help our body in producing and releasing hormones. That exact same amount of calories from carbs will cause insulin to be released into our blood signalling the body to store the...
Here’s When To Eat Fats – The Evergreen Nutrition Framework
24 Nov 23 | Living Lean & Healthy
Eat the majority of your daily fat requirement furthest from our workout. Why? Because after a workout, we want to utilise the increased blood flow that is pumping to the muscle area we have trained. So it makes sense to ride off the benefits of this blood supply and...
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About Coach Adam
Hello, my friend... I help busy professionals build lean muscle and transform their bodies from home-with a TRX suspension trainer or resistance band, and simple nutrition optimisation. I call it Fitness Freedom!
I spent 8+ years as a personal trainer hating the ego-driven gym culture. Every day I saw busy professionals like you struggle to make sessions, feel intimidated by the environment, and regard the gym as a chore NOT enjoyment. Because of this, their results were limited. But they believed there was no other way. So in 2016, I setup Fitness Freedom Athletes. To teach you how to transform your body from home... so you never need to rely on gyms, diet fads, or anyone else's schedule.
Categories
- TRX Suspension Training
- Nutrition: Lean & Healthy
- Nutrition: Building Muscle
- Nutrition: Fat Loss
- Exercise Execution & Performance
- Mindset & Mental Well-Being
- Resistance Band Training
Popular Resources
- The Ultimate TRX Exercise List With Video Guide: 35 Suspension Training Exercises
- Ultimate List: 23 Free TRX Workout Videos to Transform Your Body
- How To Eat To Get Lean - Complete Meal Plan
- How to ACTUALLY Build Muscle With a TRX (Based on Science)
- The 16 Best Starting TRX Exercises Guide With Video Technique
- What Are The Benefits TRX Training?
Ready To Shed Fat, Build Muscle, & Sculpt Your Body From Home?
Learn the diet and exercise strategies to do it using just a suspension trainer, resistance band, & your bodyweight...
Get Your FREE Copy Of The '7 Skills To Build Muscle With A Suspension Trainer Handbook!'
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Questions? drop me an email - adam@fitnessfreedomathletes.com
Copyright © 2025 Fitness Freedom Athletes - All Rights Reserved.
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Disclaimer
The borin but nessacary disclaimer: Adam Atkinson Founder of Fitness Freedom Athletes is not a doctor or registered dietitian. The contents of this website and it’s Programs should not be taken as medical advice. They are not intended to diagnose, treat, cure, or prevent any health problem – nor are they intended to replace the advice of a physician. Always consult your physician or qualified health professional on any matters regarding your health. Use of the information in this website and Programs is strictly at your own risk. Adam Atkinson will not assume any liability for any direct or indirect losses or damages that may result including, but not limited to, economic loss, injury, illness or death. All documents included or exchanged between Adam Atkinson and the Client are the intellectual property of Adam Atkinson and Fitness Freedom Athletes and are not to be copied, sold, published, posted, or redistributed either in part or in full without Adam Atkinson’s written consent. All violations will be prosecuted to the fullest extent of the law.
Copyright © 2025 Fitness Freedom Athletes - All Rights Reserved.